Shi Xiao Chu is an art‑focused handmade press‑on nail chain brand operated by Beijing Shixiaochu Biotechnology Co., Ltd., with its trademark owned by Guangzhou Shixiaochu Biotechnology Co., Ltd. It is a full‑link beauty brand in China that integrates R&D, design, production, chain franchising and wholesale supply of handmade press‑on nails.

Our core team boasts 20 years of in‑depth experience in beauty‑industry chains. By identifying pain points in the traditional nail‑art sector, we have rebuilt the press‑on nail track with the S2B2C model. We connect back‑end supply‑chain bases, brand headquarters, offline smart stores and online traffic systems. Our goal is to build a smart‑chain platform for artistic press‑on nails, deliver safe and comfortable handmade press‑on nails to consumers, and offer complete low‑asset implementation solutions for beauty‑industry entrepreneurs.

Brand Story

Traditional nail art is time‑consuming and damaging to natural nails, and highly dependent on skilled technicians. Meanwhile, many generic press‑on nails on the market suffer from poor texture, ill‑fitting sizes and unsatisfactory wearing experience. Driven by our passion for fingertip aesthetics, Shi Xiao Chu came into being.

We stick to hand‑crafted workmanship instead of mass‑produced generic goods, blending Chinese‑style aesthetics and modern fashion into every nail tip. Following the concept of healthy nail wear, we select eco‑friendly and safe raw materials. No natural‑nail filing is required, and the nails can be repeatedly applied and removed. Customers can easily get exquisite manicures without long hours in nail salons.

Beyond serving end consumers, Shi Xiao Chu aims to lower the barriers for beauty‑industry entrepreneurship. Stores can launch with small floor space and no senior nail technicians. We provide full support covering products, training, operation and supply‑chain resources to help entrepreneurs enter the promising press‑on‑nail track.

Brand Culture

Slogan: Born for beauty, driven by goodness ‑ Mission: Make nail art easier, make entrepreneurship more accessible ‑ Vision: Open stores across thousands of cities; become the benchmark brand for handmade press‑on‑nail chains in China ‑ Values: Exquisite craftsmanship, practical empowerment, long‑term win‑win cooperation

Our Strengths

✅ Self‑owned full‑link supply chain With our supply‑chain base and in‑house R&D & design team, we launch new original styles on an ongoing basis. We strictly control every link from material selection and hand‑painting to craftsmanship and quality inspection. Flexible production supports retail, chain‑store supply, bulk wholesale and custom‑order services.

✅ Standardized smart chain system We have polished mature small‑format low‑investment store models. Complete training manuals, store‑operation SOP and product‑selection systems are available. Headquarters empowers partners with online traffic via Douyin and Meituan local‑life platforms, diverting online customers to offline outlets and solving the customer‑acquisition challenge for physical stores.

✅ Dual‑end service capability For C‑end consumers: high‑fit handmade press‑on nails covering Chinese‑style, luxury, daily, wedding and other scenarios. For B‑end partners: chain‑store franchising, physical‑store sourcing and channel wholesale with comprehensive entrepreneurial support.

✅ Social Responsibility We create flexible employment opportunities and support low‑threshold entrepreneurship. We explore traditional oriental aesthetics and integrate Chinese‑style elements into press‑on‑nail products to promote Chinese fingertip art.

Development Milestones

‑ Brand preparation: Core team accumulates 20‑year experience in beauty‑chain operation, supply‑chain management and store management ‑ Brand initiation: Targeting the booming press‑on‑nail market, we launch the Shi Xiao Chu project and build product & supply‑chain systems ‑ Official launch: Shi Xiao Chu enters the market; multiple model smart stores open and standardized store‑operation systems are refined ‑ Scale expansion: Stores open in cities nationwide; B‑end wholesale and franchising support systems are improved; “Stores in Thousands of Cities” plan is initiated